Chewing the Channel
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate® Wholesale
Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.
Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.
Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!
Join us for engaging discussions that inspire, educate, and challenge the norm!
#ChewingTheChannel #BeDifferent #Authentic
Chewing the Channel
Chewing the Channel: In conversation with Sam Hasson
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Chewing the Channel with Sam Hasson, Co-Founder / CRO, Tinkle and Director, Silicon Yorkshire
In Will’s conversation with Sam Hasson, the conversation explores both Sam’s career journey to date, and the realities shaping the channel. From the pressure on businesses to scale efficiently, to the real-world impact of AI, automation and data-driven decision making.
Sam’s seen the industry from the ground up: moving through sales, startups, scale-ups, and into community building. So he’s very well-placed to discuss the structural challenges businesses face and how technology can be used intelligently to solve them.
Challenges such as…
- The changing economics of growth: Businesses today are under more pressure than ever to reduce the cost of sale and the cost of scaling. Traditional reseller models are struggling, margins are tight and ‘doing more of the same’ no longer works.
- Using AI intelligently: AI is transforming how the channel operates, particularly across sales, customer support and service delivery. Will and Sam discuss where AI genuinely adds value; and where it falls short.
- Proving ROI in a noisy market: One of the biggest challenges with new technology is demonstrating ROI. The podcast dives into how to think about value beyond short-term metrics and why human behaviour ultimately determines success or failure.
- Customer experience as the real battleground: As products become more commoditised, support and service are emerging as the true differentiators. We explore how AI can enhance CX, but never at the expense of the personal, human touch.
- Community, collaboration and regional tech growth: Beyond individual businesses, the conversation highlights the importance of building strong local tech ecosystems.
Website: www.elevate.uk/wholesale
LinkedIn: Will Goodall
Phone: 0330 058 9530
